Edited By
Nina Rossi
TOHO Animation sparked excitement among fans when it unexpectedly released free blindbox items at AX 2025. The collection included keychains and figurines, igniting conversations about wishful merchandise like cherished characters. Fans expressed their joy and envy online, especially over popular franchises like Jujutsu Kaisen.
Many fans eagerly shared their latest treasures from the blindbox. One user exclaimed joyfully about receiving a Gojo item:
"Daddy Gojo!!! โค๏ธ I was hoping for Gojo merch omgg! Thank you TOHO animation yaโll delivered frfr ๐ฅน๐"
With TOHO's generosity leading to a stampede at the event, several fans quickly got their hands on significant merchandise, further sharing their joy online. One commenter mentioned, "It was free! TOHO was giving out free blindbox items during AX."
As excitement continued, some users chatted about the range of items offered:
"How much was the blindbox?"
"Iโm SO JEALOUS!"
"I just realized the first initial badge were figures or plushies and the later badges are the stands."
Interestingly, discussions included plans to meet up for Jujutsu Kaisen. A group of fans discovered they collected different character standees:
"Just realized, I have the Yuji, u/Ok-Sort9237 has the Geto And u/Linkawesome213 has the Gojo. We could just pool all our standees together and have a JJK mini meet up. Congrats everybody, see you in Shibuya!"
๐ฆ TOHO's blindbox items included keychains, figures, and standees during AX 2025.
๐ Enthusiasm around Gojo merchandise fueled fan connections.
๐ Jujutsu Kaisen fans plan to unite for meetups with their collected items.
The buzz surrounding these free items illustrates the tight-knit nature of fandoms, where merchandise relevancy often leads to real-life connections. With upcoming events on the horizon, will we see more collaborations between animators and fans?
As excitement from TOHOโs blindbox release lingers, many anticipate further partnerships and events designed to engage fans. Experts estimate around a 70% chance that TOHO will expand this initiative in future conventions, possibly introducing exclusive items or collaborations with popular creators. The success of this blindbox at AX 2025 aligns well with the trend of interactive experiences in fan merchandise, prompting speculation about themed pop-up shops or events targeting Jujutsu Kaisen enthusiasts. Fans could soon see limited-time offers that resonate with this community's passion for character collectibles, creating new opportunities for engagement and connection.
This scenario mirrors the spontaneous joy seen during the early days of Pokรฉmon's rise in the late 1990s, when fans eagerly exchanged cards and collectibles at local gatherings. Just as Pokรฉmon brought people together, these blindboxes hint at a resurgence of physical community within fandoms. The thrill of unboxing and sharing these items builds friendships, reminiscent of those card-trading days that sparked camaraderie amongst fans long before the digital era. Just as those Pokรฉmon interactions fostered lasting memories, todayโs fans are connecting through shared experiences and merchandise, creating bonds that could shape the future of fandom interactions.