Edited By
Sophie Chen

Sony Pictures has opened pre-orders for the highly-anticipated Scarlet 4K Steelbook and Blu-ray. Listings are available on Amazon and major retailers like Target and Barnes & Noble, but a release date hasn't been announced yet.
The excitement revolves around the possibility of digital copies. Some people speculate that the Blu-ray and 4K versions might include a Movies Anywhere digital copy code. However, current digital pre-orders show no Movies Anywhere eligibility, creating some confusion among fans.
Scarlet is not alone in the Steelbook arena. Users have pointed out that The Boy and the Beast will also see a 4K Steelbook release on March 17th, showing a growing trend for enhanced editions of popular titles.
"It will be interesting to see since it is a Sony Pictures Classics release," a user commented on the forums. This highlights the contrasting situation of other anime releases, like Chainsaw Man's Reze Arc, which is currently Movies Anywhere eligible.
Digital Copy Trends: Many are eager to learn about digital copy inclusion, stirring interest and skepticism.
Release Timing: Although pre-orders are live, lack of a release date creates uncertainty.
Market Comparisons: Growing interest in premium editions across the anime market.
๐น Pre-orders are active for Scarlet; no release date yet.
๐ธ Speculation on Movies Anywhere eligibility raises questions.
๐ The Boy and the Beast 4K Steelbook hits shelves March 17th.
Interestingly, while many anticipate the Scarlet release, the uncertainty of its digital options leaves a few people wary about their purchasing choices. Without clear information from Sony Pictures, fans are left hoping for updates on both physical and digital availability.
There's a strong chance that Scarlet will see an influx of pre-orders as fans eagerly await details on digital options. With the rise of premium product trends in the anime market, the appetite for special editions is significant. Experts estimate that if Sony Pictures confirms the inclusion of a Movies Anywhere digital code, pre-orders could increase by as much as 30%. This could also drive a ripple effect, where other titles follow suit to meet demand, creating a competitive landscape in the Steelbook release arena. Fans may also start comparing Scarlet to other upcoming anime releases, raising anticipation and likely shifting purchasing habits based on how these digital offerings are presented.
An intriguing parallel can be drawn to the launch of premium video game editions in the early 2010s. As gamers grew excited over special collector's editions that included exclusive content, the industry saw similar uncertainty over digital availability. Just like with Scarlet, gamers faced a decision-making moment that shaped their purchases. Some editions sold out quickly, while others lingered on shelves, reflecting consumer sentiment impacted by unclear benefits. This scenario underscores the importance of clear communication from producers to avoid leaving fans in limbo, much like the situation now for many awaiting Scarlet's release.